About us

ABOUT - GARRY BHATHAL (FOUNDER  AND CEO)

Founder & Principal Consultant — GSB Sales Consulting

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With over 8 years of hands-on experience across trucking, dispatch, freight forwarding, and customer service, Gary Bhathal brings a deep, practical understanding of logistics operations to every client engagement.

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Gary began his career as a Customer Service Representative for Air Canada at Pearson International Airport, where he mastered problem-solving under pressure—managing check-ins, rebookings, and passenger logistics at scale. He later transitioned into freight, working as a Logistics Coordinator, Track & Trace Operator, and CSR at Bulk Plus Logistics, streamlining communication between dispatch, drivers, and customers to improve on-time performance. Earlier experience in shipping and receiving at a Home Depot distribution centre provided a front-line view of supply chain execution and process flow.

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This operational and customer-facing background led to the launch of GSB Sales Consulting—a firm that helps logistics and transportation companies optimize how they sell, dispatch, and deliver. Gary’s focus areas align directly with our services:

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Sales & Client Acquisition: Connecting carriers/3PLs with right-fit shippers via ICP definition, outbound sequences, and CRM workflows.

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Dispatch Operations Training: Standardizing planning and communication to lift on-time performance.

Supply Chain Utilization Optimization: Increasing asset and capacity productivity to reduce cost-to-serve.

CSR Training, Policies & Procedures Development, and Implementation Programs: Embedding consistency, accountability, and measurable KPIs across teams.

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Gary holds a Bachelor’s Degree in Global Management, combining international business fundamentals with real-world logistics insight.

Let’s Work Together